Undoubtedly motivated by the success of TikTok, the social network wants to focus more on the video format.
Instagram is no longer (only) a photo sharing platform. In case the information has escaped you, the head of the social network Adam Mosseri wanted to set the record straight this week. In a (logical) video posted on Instagram, but also on Twitter, the man explained that Mark Zuckerberg's company was now intended to turn to entertainment, especially video.
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri 😷 (@mosseri) June 30, 2021
Compete with YouTube and TikTok
It must be said that among the competition, the video format is a success. Whether it's TikTok or even YouTube with its shorts, users are increasingly seeking video content. This change of course on the part of Instagram – which had historically imposed itself on the photography sector, is therefore not a real surprise. It is even in line with recent decisions taken by the social network, which has largely focused on its Reels, IGTV and stories in recent months.
Instagram wants to diversify
Let things be clear, Instagram does not intend to abandon the photo. This niche is all the more important for the platform as it is the only one where it really dominates the market. However, opening up the app to video should allow content creators to widely diversify their online activities.
Soon paid stories?
To give more value to its video content, Instagram gropes. And one of the solutions developed by the platform could take the form… of a paid subscription. Like on Twitter with the Super Follows, Mark Zuckerberg's social network would work on the possibility of creating private stories, reserved for paying subscribers. A concept that could appeal to many influencers, but which leans dangerously towards that of MyOnlyFan, dedicated (among others) to sharing photos and suggestive videos.
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