The launch of Android 12 is getting closer and as such there is an increasing focus on Material You design. It is undoubtedly a very interesting approach and will reach not only the operating system but also all applications. Now it's time for Gmail on Android to get some attention and even the updates and promotions tabs are now more attractive.
Gmail on Android is gaining a lot of new features and some ink!
For example, if we open the Gmail app on Android we will see improved colors that are even more attractive than before. However while the overall tones remained the same, green for promotions and blue for social media messages, everything is more vibrant. But it is the updates tab that has received the most attention. So it went from a yellow tone to an orange. In practice the design is closer to what is available in the web version. Maybe this is exactly what Google wants as the site refers AndroidPolice.
It's true that this isn't the biggest news in the world, but it's always an adjustment. However, there is more on the way to Gmail.
Sometimes complicated problems require… simple solutions. In most cases it is not easy to deal with problems of Internet scams and attempts at deception or extortion. However, this does not mean that it is impossible to create something that can fight them. Well last year the Google announced support for BIMI. A standard that checks organizations and uploads additional metadata to improve security. Now is the time to see the practical application of all this. In fact, that's why Gmail has received a new feature that will help stop fraud!
But how is Gmail going to do this anyway? With a super-advanced email tracking system? With an artificial intelligence-based engine? Not! With logos!
BIMI stands for Brand Indicators for Message Identification, or in Portuguese, brand indicators for message identification and results from the cooperation between several companies including Google and Mailchimp. The objective is to identify who sends the messages and guarantee security.
It seems like a simple way to solve the problem, but it is very effective!
All the emails that are uploaded from trusted entities have the company logo in the avatar image. Historically, only the first letter of the sender's name appeared. And this cannot be faked.
Of course, this requires an implementation on the company side so that the system allows this secure shipment. Anyway it's worth it to show the recipient that you can open it without any problems.
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